This learning model states 4 phases we all go through when trying to acquire a new skill. Learn to take advantage of the joys and the pains you’ll face as you progress.
We start by immersing ourselves in your brand’s story, values, and mission to gain a deep understanding of what makes your business unique. Through this discovery process, we develop concepts that embody your brand’s essence, ensuring the logo is a true reflection of your vision.
In this phase, we brainstorm and sketch multiple logo ideas, experimenting with various styles, symbols, and typography. This creative exploration allows us to refine initial concepts and discover designs that best represent your brand, ensuring a foundation that resonates with your audience.
Once the ideal concept is chosen, we digitize the design and fine-tune every detail. From selecting color schemes to adjusting shapes and typography, we create a polished, versatile logo that’s ready for various applications, ensuring consistency and professionalism.
In the final step, we prepare multiple versions of the logo for different formats and create a brand guideline document. This guide includes logo usage rules, color codes, and typography standards, making it easy to maintain brand consistency across all platforms.
